Conducting market research is an important aspect of running a business. Although many small business owners are aware of it, not many individuals actually do it. If one wishes to successfully dominate the market that he or she is in, business owners must first understand what their competition is up to; the audience they are targeting, their current marketing efforts, as well as their services and products.
Today, many businesses release promotional offers and exclusive deals through online platforms such as Groupon. That’s why discovering what’s working for one’s competitors is of utmost importance. Business owners can either match existing deals or offer something better. Read on to find out more about this popular e-commerce marketplace and why you should consider using Groupon proxies to boost your marketing research capabilities.
Groupon is a renowned service that allows individuals from all across the globe to save money by utilizing virtual coupons. The concept of Groupon is pretty similar to using a physical coupon book, where one can find heavily discounted deals for various products and services, including spa services, vacations, food, apparel, among others. Today, Groupon is active in more than 500 markets around the world and in 15 countries. Headquartered in Chicago, the service has an active customer base of nearly 50 million users. In 2016, Groupon reached a major milestone when it sold its billionth Gr(c)oupon.
As mentioned, there is a wide range of coupons available in Groupon and they can be easily found on the official website and app. Coupons are typically grouped into various categories, such as pet supplies, fashion, entertainment, dining, toys, electronics, and more. Next, coupons are also grouped according to their issuing companies, including Shutterfly, Walmart, American Eagle, Nike, Vistaprint, Target, Hotels.com, and Amazon.
Groupon Marketing Research and Proxies Go Hand in Hand
As Groupon is an advertising platform that’s mainly geared toward serving local markets, using it can expose one’s business to a greater number of ready-to-buy customers. Business owners, however, must already be prepared to promote their own discounts and vouchers before potential customers visit Groupon. Oftentimes, these individuals have already decided that they want to make a purchase and are looking for that perfect deal. If they fail to notice your offers because of the wrong price points and benefits, you risk missing the boat! That’s why knowing what your competitors are offering and beating them with better deals is important. This is where Groupon proxies come into play.
Different locations may show different pricing and discount-related details. It is recommended that one narrows his or her search by searching from the right location. As proxies are scattered across the globe, one can connect to a proxy that is located within the target market. This way, all of the details gathered from the research process are accurate and can be used to one’s advantage.
Research Without Restrictions with Groupon Proxies
It is extremely easy to set up Groupon proxies. Simply follow the steps below and you are good to go!
- Step 1: Visit Proxy Key and choose U.S. when you are asked to choose a place.
- Step 2: Pick a plan (you can go with the 1 Proxy plan) and sign up.
- Step 3: After you have signed up, details of your proxy will be sent to you.
- Step 4: Copy and paste the given IP address and the port number into your proxy settings.
- Step 5: If you are unsure, you can refer to this tutorial on how to enter the settings.
- Step 6: Once your proxy is all set up, visit the official website of Groupon and start researching at your own time and convenience!