The number of proxies you need depends on your specific requirements. Some common proxy solutions include but are not limited to:
Search Engine Marketing: Google and other search engines limit the number of searches you can perform. If your SEO agency is under one office network, search engines may see the heightened activity as abuse and deny access. This is especially applicable when checking keyword rankings through software. The number of proxies needed depends on the volume of rank checking. If Google starts requiring a captcha code input, you need to diversify with more proxies.
Local SEO: SEOs performing services for local businesses may want to see search rankings from a particular location. In this case, you would require a minimum of one IP address per location.
Social Media: Agencies manage social media accounts such as Facebook and Twitter on behalf of their clients. Using a single IP address to manage multiple accounts may be seen as spam and lead to account suspension. Using a different private proxy IP for each client is a risk mitigation measure.
Affiliate Marketing: Affiliate marketers buy and sell media from around the world. Proxies allow them to switch out their location and preview their media as if they were elsewhere. Affiliate marketers may require at least one proxy IP address for each advertising country.
Web Browsing: Websites may capture your IP address and trace your activity back to you. Using a proxy allows you to hide your true IP address. This is particularly useful for marketers doing competitive research or private investigators on a case. We recommend two proxy IPs for these cases.