Every time you connect to the web, your device is assigned with an IP (Internet Protocol) address by your ISP (Internet Service Provider). Remember, your IP address is analogous to your home address. Here are some of the situations that require you to mask your IP address:

When You Want to Maintain Anonymity

Many ISPs are required to track and hold on to data that you generate online. By masking your IP address, you can gain a great layer of protection by keeping that information to yourself. Also, you can prevent the tracking of your activities by websites or webpages. User activities on websites are usually tracked by cookies on website servers. You can successfully overcome this by masking your IP address.

When You Want to Protect Your Private Searches

As you are surfing the internet, you may want to keep your private searches confidential. When you mask your IP address, your search activities will be kept private from the search engines who otherwise may be tracking and storing data for your searches.

When You Want to Surf Safely While Using Wifi Hotspots

As Wifi hotspots are usually open to the public, they are considered unsecured and unreliable in maintaining security for its users. By masking your IP address, you will be effectively hiding your IP address from unprotected networks, and would not have to worry about hackers lurking on such unprotected networks.

As you can see, there are many reasons as to why you may want to mask your IP address. Whether you wish to stay anonymous or to protect your privacy and more, using paid proxies is a great way for you to enjoy all the benefits of masking your IP address.